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Home Punch-Out
JNPO: UFC is bigger than ever, so why is traditional MMA media shrinking?

JNPO: UFC is bigger than ever, so why is traditional MMA media shrinking?

Josh Nason by Josh Nason
July 28, 2025
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Image: Josh Nason (circa 2013!)

Follow me for a second or 10.

Just over two weeks ago, I saw a tweet from a former MMA media member giving praise to a current one about his video on this social post from another media member noting there was only one media member present at the UFC media day for their recent Nashville show.

Got all that? Good. On today’s Josh Nason’s Punch-Out, we’re talking about the state of the MMA/UFC media and where everyone went despite the UFC being stronger financially than ever.

Helping me do that is the man who put together that reaction video: James Lynch, a longtime MMA media member who also covers other sports.

We talked for nearly an hour about, well, everything happening in the space from why outlets are dropping coverage to why people are leaving to the consumption habits of today’s consumer on social media and YouTube to the financial decisions one has to make in order to cover a show or not.

This is a conversation that applies to all sports as the way things are covered continues to be affected in favor of more cost-conscious measures.

If you’re into media matters, this free show is for you.

Click here to listen for free or on either our Spotify/Apple Podcasts feeds (search for Wrestling Observer)

https://media001.f4wonline.com/dmdocuments/jnpo272final.mp3

Podcast: Play in new window | Download ()

thetagger
Tags: mmamma mediaPunch-OutufcUFC media
Josh Nason

Josh Nason

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